With the premise that human Buen Vivir is holistic and includes individual, communitarian and environmental aspects. Ana and a group of small-scale agro-ecological farmers of a nested farmer’s market in Chiapas, Mexico have put together a series of qualitative indicators. These were used to assess how selling in a nested farmer’s market contributed to their Buen Vivir. The Buen Vivir elements of the nested market were compared to other types of market outlets, such as conventional produce markets or door-to-door sales.
The results drawn from this research suggested that nested markets have more elements associated with Buen Vivir than conventional markets, such as emotional rewards and social recognition. Nevertheless, these markets also present challenges, such as low profits and discomforts related with social interaction. In the end, this research shows that the assessed nested markets have the potential to fulfill human necessities. social interaction. In the end, this research shows that the assessed nested markets have the potential to fulfill human necessities.
Strengthening nested markets can have beneficial impacts in the Buen Vivir of agroecological famers because they are sale outlets and they contribute to the sustainability of their agroecological production model.